When Culture Drives Success

There are plenty of blogs and books about organizational culture and its impact on the success or failure of a company. Company culture impacts employees, management teams, partners, and clients. Peter Drucker famously said, “Culture eats strategy for breakfast.” David Cummings, Co-founder of Pardot, similarly advised, “Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.”

The reason culture has such a powerful impact on an organization comes back to the organization’s most important “assets.” PEOPLE within a company define the culture; they decide whether to embrace it or not, whether to prioritize and promote it and how sustainable it is. You can’t have an organization or a culture without PEOPLE.

coworkers sitting in a circle with notepads and devices collaborating

Developing a unique culture that puts PEOPLE FIRST is challenging. Still, it can offer greater value to all stakeholders – employees, clients, and partners. A culture that is aligned with employee goals, wants, and needs is more apt to survive than one that prioritizes the owner’s well-being and discounts the well-being of the rest of the team. A culture that focuses on client satisfaction to the detriment of their team members might have temporary success but will be challenged by high turnover rates and low employee satisfaction.

The Vitalief team is spending time developing and defining our PEOPLE FIRST culture. Our team members support clinical trials in a variety of positions. We understand how vital PEOPLE are in clinical research. We extend our PEOPLE FIRST approach to include the patients who participate in clinical trials and the people who will use innovative therapies when they are available.

In creating this culture, we are learning a lot about workforce trends and how important flexibility is to so many team members. We are also learning that not everyone defines flexibility in the same way. We understand that people want professional development opportunities and want their contributions to be valued by the organization. Staffing shortages have created high demand for talent. Nobody wants to be treated like a commodity.

young professionals smiling inside an office

We won’t get everything right as we try to create a different experience for our team members. We will make mistakes along the way. We will learn from our mistakes and make sure that we actively listen and respond to our team members. We are creating a learning culture.

The way we see it, the world is changing, the workforce is changing, so corporate culture must change too. Companies are facing unprecedented challenges in the workplace because of the pandemic. Employees have shifted priorities to a “life-work” balance. Vitalief not only recognizes these shifting priorities, but we also embrace them. We want to be transformational leaders in clinical trial solutions. We can achieve this by creating a different type of company and a different type of culture.

We are embarking on this journey with shared goals and a mindset that values collaboration and recognizes that each team member brings unique skills, training, and experiences to the table. We value these, and in return, we want to make sure we present opportunities that help them sharpen these skills and develop new ones.

We honestly believe that this culture is our key to success. It isn’t just a social experiment. It’s our way of working. It’s a new way of working.

We are creating the culture in which we want to work.
Our PEOPLE FIRST culture drives our success.
If our PEOPLE FIRST culture sounds interesting to you, let’s talk.

-David Moore

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